Farfetch is partnering with Syte.ai to offer a new in-app visual search feature on iOS. This is part of Farfetch’s initiative to work with new technologies to improve customer experience of their shopping platform. The “See it, Snap it, Shop it” feature in the app allows customers to use inspiration images they collect throughout their day and see fashion items based on what they are looking for. It allows the retailer to form a better understanding of the customer and, as a result, a more personalized shopping experience.
Read the full article here: https://www.businesswire.com/news/home/20181207005345/en/Syte-Partners-Farfetch-Power-New-%E2%80%98See-Snap