Fashion United: Pomelo Fashion Co-Founder Casey Liang on building a ‘truly’ omnichannel strategy

Date: 09-04-2019

“On-trend, online, on-the-go.” That’s how Thai fast fashion company Pomelo Fashion defines itself. With weekly new arrivals, the company launched in 2013 by David Jou and Casey Liang bets on a “truly” omnichannel strategy to stand out from competitors like Asos and Zalora.

In addition to selling clothes online via a webshop and an app, offering free shipping to 53 countries and a 365-day return policy, all of Pomelo’s seven stores in Thailand (and a soon-to-be-opened location in Singapore) allow customers to either shop off the shelf or pick-up items ordered online. So far, nothing new, but the difference is that Pomelo’s customers can try their online orders on and only pay for the items they decide to take home.

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