Kinibisa: Yukka Harlanda: Developing the Potential of Cibaduyut Craftsmen

Date: 25-04-2018

Yukka Harlanda and Putera Dwi Karunia’s inspirational story from growing up in Jakarta, attending the Bandung Institute of Technology (ITB), and working with craftsmen to make their own custom shoes. At first sold to their family and friends, the founders grew the brand with an initial loan and by using digital marketing to target a customer base of young urban men. After only several years, Brodo is now a successful brand selling both online and offline.

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