South China Morning Post: Thai fashion e-commerce site Pomelo is expanding its online-to-offline retail concept to Singapore

Date: 27-06-2018

Pomelo Fashion is one of the businesses focused on providing online-to-offline commerce where discovery and selection starts online and the buying ends in store. The Alibaba Group has called this strategy New Retail. Bangkok-based fashion startup Pomelo will open its first retail location in Singapore as part of its expansion into Southeast Asia.

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