Business of Fashion: The Year Ahead: Smoothing the Path to Purchase

Date: 09-01-2019

Companies across industries aim to provide better customer experience by launching and adopting new technologies that ease the process between discovery and purchase. The main problem identified is how a customer translates an idea or inspiration into knowing where and what to purchase. In fashion, new technologies are aimed at product identification and several companies like are trying to solve this issue with visual search.

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