One of the biggest issues faced by online fashion retailers is returns. Pixibo founders Rohit Kumar and Karthik Srinavasan found this issue to be driven by the size chart of garments, which can be confusing, unreliable, and harm the customer experience. As a result, they developed a successful personalization product based on size and fit. They have since then launched a second product working a discovery tool offering shoppers recommendations based on their physical attributes, stated preferences and previous purchases.
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